At this point, I realized that we should clarify the company’s vision and strategy first and then assemble a compelling investor deck. Although our initial meeting was set to talk about the global market, we should draw a comprehensive map that includes the company’s mission, and the milestone to achieve it.

Two months later, we finished drafting the company’s strategic plan and we hold a clear vision and mission. We already worked on the pitching and significantly improved the investor deck. Today, we actually have a list of investors waiting to meet with the founder!

The sales and marketing plans are being drafted, and the content plan is a work in process.

“The secret of success is focus of purpose.”

— Thomas A. Edison

Why sharing this story? 

dealing with so many aspects of the business might set your mind off your vision and goals. The most effective way to make sure you are on the right path is to draw a map towards your vision and use measurable milestones. At the end of the day, investors do not only look for your visions and dreams, but they also look at your strategic plan to get there.